Kampgrounds of America (KOA) lately launched their 2021 North American Tenting Report and their KOA 2021-2022 Tenting Omnibus Survey outcomes, showcasing latest adjustments in camper demographics and the tenting business.
Variety within the nice outside is on the rise
Of 2020s 10.1 million first-time campers, 60% have been folks of coloration or from non-white communities. And practically half of first-time Black and Hispanic campers shared that they began tenting final yr for causes straight tied to the COVID-19 pandemic.
36% of campers mentioned that security was their prime precedence when it got here to tenting and selecting a campsite. Within the final 12 months, cases of feeling unsafe whereas tenting due to one’s race, gender, sexual orientation, or incapacity have decreased by 7%.
Experiences additionally present that personal campgrounds have been among the most secure places for ladies and other people of coloration to go to the outside, with 90% of tourists saying they felt protected and cozy whereas tenting at privately-owned websites.
Younger and lively
Tenting is attracting youthful generations. Nearly all of campers, together with 60% of first-time campers, have been below 40 years-old in 2020. GenZ campers have been the least more likely to solo camp, with 96% opting to camp with associates, household, and/or different people.
Likewise, the variety of teams tenting with kids elevated 5% within the final yr, as extra households turned to tenting as a trip outing.